The brief
Sund makes six products and wanted packaging that matched their ingredient list: short, honest and free of plastic.
The approach
Every box uses the same die line and one ink colour, which cut print costs by half. Typography does the work that foil and gloss usually do.
Outcome
Sund is now stocked in 40 stores across Scandinavia, and the packaging was nominated for a Danish Design Award.
Next project
Halde Kunsthal
