The brief
Oma sold out at every market but had no presence online. The founders wanted a shop that felt like their stall: warm, a little uneven, and run by people.
The approach
The wordmark traces the rim of their first bowl, so no two printed applications sit quite level. Photography was shot in their studio in morning light over two days, and the shop runs on a simple Framer CMS the founders update themselves.
Outcome
The first online drop of 120 pieces sold out in 41 minutes. The studio has since hired its first employee.
Next project
Vela Audio
