The brief
A team of former acoustic engineers built a speaker that sounds far bigger than it looks. They needed a name, an identity and packaging before a retail launch in nine weeks.
The approach
Vela, Latin for sail, became the idea: soft shapes, a lot of air, and one confident gesture. The box opens like a sail unfolding, with the speaker presented on a single fold of recycled board and no plastic.
Outcome
The packaging won a Red Dot in its first year, and the launch run sold through in three Nordic retailers.
Next project
Arkiv
